Since Kulin ban Collection was dedicated to the first lady of Bosnian imperial throne, the Queen Helen the Cruel.

Just the way Aida dedicated her Ad Modum Bosniesem Collection to Her Majesty Katarina, the last Queen of Bosnia, she again seeks her inspiration from mediaeval Bosnian history attempting to assert Bosnian women through character of former Bosnian crown.

“The Queen Helen was remembered as energetic emperor for what they called her The Cruel. Memories of Queen Helena witness that she ordered her servants to build the castle at the mountain Zvijezda (the Star) and that she has enjoyed the nature. In line with trends for environment protection, the idea of this collection was to illustrate Helen the Cruel as forest queen, dominant, feminine and ecologically cautious.”

Who is Aida Korman?

Aida Korman was born in Sarajevo on June 6th 1974.

In 1997, Aida enrolls into the Academy of Fine Arts in Sarajevo. After she finished the first year on the Product Design Department, she decides to continue her studies in Rome.

In 1998 she starts the studies of fashion design on European Design Institute (Istituto Europeo di Design) in Rome.

In 2000 she presents her graduation work, a collection named A Pilgrimage into the Layers of Style, which is a specific redesign of male and female 19th century folk costumes, at the Haute Couture Week in Rome.

During her education, Aida worked as associate for the fashion company Gattinoni, as well as on a project of wedding dresses design for the haute couture fashion studio Sorelle Fontana. After finishing her studies, she goes to London where she starts working for Alexander McQueen.

After a certain period of time, when she acquired enough experience, she decides to start designing on her own.

In 2001 she launched a collection Harem Pants 501 and participated on the 10th Biennale of Young Artists of Europe and the Mediterranean.

In 2003 in Sarajevo she launches collections Revival of Tradition, and Bread and Games, which was inspired by the iconography of flashy Sarajevo of 1980s.

At the fashion week events in Mostar and Zagreb in 2004 she presents her collection Bellow 0,with knitwear inspired by family photos from 1920s and 1930s.

In July 2004, she presents her collection The Bosnian Way (Ad Modum Bosniensem), dedicated to Katarina, the last queen of Bosnia, in Emperor Hadrian’s temple within the Haute Couture Week in Rome, and then in Belgrade as well, as part of the MTV’s campaign against human trafficking.

In 2005 she launches a new collection, Primavera 1426 (Spring 2005), which was not inspired by medieval Bosnian motifs, celebrating customs, traditions and ceremony rituals of Mediterranean countries instead.

In mid-2005 Aida Korman opens her fashion studio in Sarajevo, looking for associates among Bosnian women who preserve the tradition of old crafts in Bosnia-Herzegovina.

In October 2005 Aida Korman presents her collection The Bosnian Way on Sicily, within the Mediterranean Fashion Festival.

In November 2005 she appears for the first time on Freestyle Fashion Week in Tuzla with her collection Bel Ami for fall/winter 2005/6.

In September 2006 at the International Manifestation Egon von Furstenberg, held to honor this prince of fashion design, Aida Korman has a fashion show in Utveggio castle in Palermo, Sicily.

In January 2007 in Ragusa Aida Korman receives the Sicily Award, for her work on celebration and promotion of Mediterranean history and culture.

In July 2007 Aida Korman has a fashion show in the World Trade Center in Dubai.

In 2007, as the Executive Marketing Director of Centrotrans-Eurolines, Aida carries out several important projects: the catalogue Discover BiH in English, made to promote the incoming tourism in Bosnia-Herzegovina, and the City bus Sarajevo, the first touristic bus for panoramic city tour; she nominates the Centrotrans-Eurolines tourist agency for the Golden Rose of Tourism that the company won as the most successful agency in Bosnia in 2007.

In 2008, in collaboration with the Ministry of Defense of Bosnia-Herzegovina and the Armed Forces of Bosnia-Herzegovina, she designs regular and parade uniforms for the Armed Forces members.

In 2009 Aida Korman starts working on her collection From the Olden Days.

Aida Korman’s collections are unique for their exclusive manufacturing process, as Aida combines the ancient techniques of manual crafts with modern technology and world trends. Aida’s fashion vision portrays the cultural identity of the Balkans, with its diversity, variations na dangers, as well as her fondness for all of its cultures and influences – Slavic, Italian, Turkish, Byzantine, Hungarian, French, North-African and Islamic, creating a unique link between the East and the West. Just like Aida’s life path and four languages that she speaks fluently.