Elizabeth Arnau, one of spanish most talented upcoming fashion designers, completed in 2002 her studies in design and pattern at Barcelona's Institut Catala de la Moda.Apparel & Textiles spoke with this talented designer whom we have the honor to present to our readers today.
A&T: What are your thoughts regarding the pattern that must be broken in design, one which causes an impact, that sells, and that makes everyone want to wear it?
EA: When I design I just try to create new trends not follow any comercial style which is already selling. My basis when designing are always try to make an original but wearable garment, I think so that this balance is one of the secrets of the success of the collections.
Many times I see very beautiful dresses which are just a piece of art but its not wearable because their extravaganze. Under my opinion this is just for a show in the runway and catch the eye.
I also see that in fashion we are rescuing styles from the past all the time, but there are not big changes in this, its just an eternal revival. Now there are very few designers who take the risk of a real innovation, they worry too much to be comercial and fit the like of the people.
A&T: Each design is a work of art, and it is obvious that a sophisticated and glamorous dress is made to be worn for a special occasion. What kind of market do these designs have with respect to the ones people buy for daily use?
EA: My designs are made for every occasions not only for special events. We range daily wear which is more casual and the evening dress for special events.
A&T: Finally, what are you projections for the future with respect to a line of accessories that bear your name?
EA: Hopefully one day, but now we prefer to focus in the womenswear. Actually I am very attracted to the idea of start a children's line and it maybe will be in a near future.
FASHION PROJECT BCN
Three years later she created a non-profit organization “Fashion Project Bcn” in Barcelona as a launch pad for young aspiring fashion designers and where Elizabeth Arnau launched her first prêt-à-porter collections for women, men and women’s tailored suits.
She held four highly successful fashion shows that were widly attended and praised. Well known brands such as Pura López, Sendra Boots, Tony & Guy, Cebado and five stars hotels: Hilton, Rey Juan Carlos I, Princesa Sofia and Arts , supported the event.
Following her success in the shows, Elizabeth started selling exclusive garments in high end multi-brand fashion shops and merchandised alongside well established names such as: Custo, Lois, Fornarina, Jordi Labanda, Phard and Maggi Jeans.
Beetween 2007 and 2009 she stopped designing for launch a successful modelling agency in Barcelona named Gorgeous Group. Some of the main clients are MWW Group, Guess, A-Style, Nike, Fashion TV, Lovable, Jean Louis David and L’Oreal.
In summer 2009 she takes up again the fashion design career and creates two new collections with a completely renewed, innovative and strong personal style which was praised by Vision International Paris, Senken Japan Newspaper, Dalian Channel and Radio Dalian.
She was invited by the China Fashion week of Dalian to present her 2010 AW collection. Following her success in the asian runways, she was invited by the Couture Fashion Week of New York to showcase her new collection next september 12th 2010.
Today her clothes are sold in selected multi label boutiques in Soho (NYC) and Barcelona.