More than 100 media representatives and 200 guests attended the fashion show, including Italian officials and celebrities from various areas, such as Xu Jinglei and hot stylist Xiao P. Media representatives in attendance advocated COTTON USA's long-term commitment to a natural lifestyle and its shared spirit with Lotto - especially for the Bicycle series.COTTON USA “Naturally in Love” Fashion Show in Beijing
Highlights U.S. Cotton
More than 300 guests attended the COTTON USA fashion show, which connected people from the cotton industries of the U.S. and China with famous fashion, home textile, sports and children’s wear brands. Nine COTTON USA licensee brands participated in the event: Lotto, Casablanca-Home, K-Swiss, Ivy House, Dazzle, Croquis, JNBY, Nautica and Dinosaur. A highlight of the event was the announcement of the winner for the “Naturally in Love” online video competition, six-year-old Zhang Ruxin. She will star in an upcoming television commercial alongside COTTON USA brand ambassador Da S. This event signified the completion of the first phase of CCI’s year-long “Naturally in Love” campaign, designed to raise awareness of COTTON USA and its registered licensees, while bringing consumers together through a shared love of U.S. cotton and a natural lifestyle. The focus of the first phase was an online video competition, and phase two will include a second consumer-interactive online video contest.
CCI Exhibits With COTTON USA Licensees at Intertextile Home Show in Shanghai
CCI China and Hong Kong joined forces with two key accounts in the home textile field, Dinosaur and Casablanca, to create a comprehensive U.S. cotton booth at the Intertextile Home trade show in Shanghai. This partnership resulted in one of the most successful trade shows CCI has organized in China. This year the trade show attracted more buyers than the previous year, with an estimated circulation of 35,000 attendees, as well as an increase in the number of exhibitors to over 900 participants. The U.S. cotton booth at Intertextile was the largest to date – six times larger than last year’s booth – but cost-effective as CCI divided the space into three areas, exhibiting for the first time in China with licensees. The CCI area featured U.S. cotton products by Dinosaur, Esprit, Marie Claire, Casablanca, Elle Deco, Casa Calvin, Loftex, North Home, Sunvim, Hongliu and Natural Home. CCI received more than 150 inquiries on how to become COTTON USA licensees. COTTON USA key account Dinosaur generated about 30 new inquiries and Casablanca around 40 regarding their licensing program, which in turn will assist our licensees in generating more business and using more U.S. cotton for their products.
CCI Participates in Intertextile Apparel Shanghai Trade Show
In spite of the global economic downturn, this year the trade show attracted more buyers than the previous year with an estimated circulation of about 54,000 attendees, as well as an increase in the number of exhibitors to 2,500 participants. CCI and Cotton Incorporated staged the largest booth to date and exhibited with COTTON USA licensees Central Textiles and Saint Year Holdings Ltd. The combination of denim fabrics by Central Fabrics and high-count woven fabrics by Saint Year Holding Ltd. provided visitors with a good understanding of how high quality products made with U.S. cotton are versatile and fashionable. The expansive U.S. cotton booth featured COTTON USA programs, U.S. cotton-rich products from 20 COTTON USA licensees and a Supima section. Cotton Incorporated featured its Storm Denim, TransDRY and Wicking Windows technologies, as well as sample fabrics produced by licensee suppliers. The booth attracted more than 4,500 people, with around 2,000 face-to-face contacts, and increased inquiries about joining the COTTON USA licensing program.
