>> “The passion for Men’s wear is transformed into a passion for the female personality and clearly expresses the love that a woman has for a man, for his world and for his clean style”, he recalled.His experience, which has strong roots in Men’s fashion, compelled him to enter the world of Women’s fashion as a natural progression of everything he did.
A&T: How did your work begin?
I then decided to refine my diverse education and experience by beginning to work for major labels. After my collaboration for Ittierre S.p.a. for Versus-Gianni Versace e Gianfranco Ferrè Jeans, the high fashion phase of my career culminated with the start of a collaboration with Valentino in Rome for the men’s design studio.
I got the job when I was finishing my fashion styling master in St Martin’s college in London, where I got involved in marketing and communication seen by the styling point of view and at the same time I also worked as an independent fashion stylist.
In 2006 I created my own label with my best friend Monica Iannelli, my “soul sister” and presented my first collection to the industry and that has led them up to Rome’s catwalks of AltaRoma, where Alberto’s first collection is being shown.
The collection expresses the culmination of my experiences as I understood that it’s not only about fashion itself, but also includes a deep understanding of tailoring, fabrics, cultures and lifestyles.
A&T: Tell us about your goals.
My goal is to create step by step, a proper lifestyle made of different items which one can use trough seasons, years and use them again after years, like when you open a box full of things that you still want to wear doesn’t matter if they are trendy or not, just because you still like them.
After 3and half years and 6 collections I arrived at the point that me and my two partners like to control every little thing, from the design, to the product development, from the production to the P.R. and press.
A&T: If we talk about monetary investment, what does it mean to create your own label?
We choose for our young company, to create a new way of work, in a world where everything seems to be difficult without big investments and trying to do not charge on the collection price the money invested in a massive a press office or in a big ad campaign, big testimonial which costs millions of Euros.
Create a high quality product for a fair price, because nowadays people who understand, like and buy fashion want quality, ideas and emotions, the rest is left out.
The ALBERTO ANNIBALI woman is a woman who travels around the world, growing through the exposure to influences from the various places she’s been, secure and proud of herself, yet passionate and fragile at the same time, in love with her man and his style, that she often uses as tool to seduce him., said this great and amazing italian designer.
Alberto Annibali started designing as a child. He used to take bits of fabric in the dress-making Atelier that his father ran in Rome and used them to design and create, watching dress-makers sewing clothes. “I became addicted to the smell of the fabrics in the Atelier, and have never wanted to rehab “ says Alberto.
After completing his art education he studied at Koefia, where he learned the dress-making skills working on dummies. His first working experience was in Itierre’s male fashion department. There he met Gianni Versace, one of his masters, whom he always admired for his sensible eccentric creativity.
After working in New York and London he finally went to the Central St.Martin’s, where he studied Fashion Styling. Back from London, he began his experience with Valentino. Valentino had a great influence on Alberto and allowed him to explore the glamour and style of the Roman fashion house.
These experiences greatly contributed to Alberto’s interpretation of the woman’s style, which he has finally expressed in today’s collection.
